SCOTLAND has a higher frequency of purchase for branded ice cream than is the case in Great Britain overall and total ice cream sales in Scotland continued to rise last year with branded ice cream sales up by 12.1%, reports Scottish ice cream producer Mackie’s.
The firm says Kantar figures show its brand remains market leader among all premium ice cream in Scotland.
This year the company plans to prioritise activity on its new website and its social media presence in a bid to to interact with what it sees as its next generation of consumers, young mums and their families.
And Mackie’s chocolate bars are expected to be launched by June.
