A new print and online advertising campaign for Kronenbourg 1664 went live last month.
Three different ads are running in national newspapers, sports titles and lifestyle magazines. The campaign ties in with the brand’s tongue-in-cheek Hop Farmers of Alsace TV advertising, featuring former France and Manchester United star Eric Cantona, which also returned last month.
Craig Clarkson, category and trade marketing director for brand owner Heineken, said: “We are delighted with the brand momentum that A Taste Suprême campaign has generated this year and we are confident that Kronenbourg 1664’s outstanding combination of quality, taste and heritage will continue to drive a strong off trade performance in 2014.”
