WALL’S aims to make its thick pork sausages a barbecue must with a three-month promotion giving customers the chance to win cash by predicting the temperature.
There are 45m barbecues held in the UK every year, with sausages on the menu in two out of five of them.
Michael Moore, marketing manager for Wall’s commented, quoting Nielsen figures: “The total sausage category is worth £587m and the new engaging on-pack promotion is further expected to accelerate this and grow the £19m Wall’s brand.”
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