JTI’S Sovereign brand has a new range priced under £6. Sovereign Blue will be available from mid-March in both king size and superkings, in 10- and 19-packs. Both 19-packs are price marked at £5.99.
It’s the Sovereign brand’s first move into the value sector.
JTI’s Jeremy Blackburn commented: “Value is set to continue its growth throughout 2013, so we must continue to develop value products that deliver sales for retailers.”
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