THE chilled yogurt & pot desserts category (CYPD) generates £2.2m a year and has grown 2% in the last 12 months, says Müller Dairy, quoting Nielsen data for the 52 weeks to 29 September 2012.
To make the most of yogurt, it says retailers should ensure the yogurts section of the chiller is arranged in zones containing the different styles of yogurt, for example, healthier options, everyday yogurt and indulgent lines.
And they should allocate more facings to the fastest-selling lines to make sure they are always available, the firm says.
Four-packs and natural yogurt should be in the range too. But, as convenience stores over-index on indulgent lines, the firm suggests that luxury yogurts and desserts should be prominently positioned to appeal to those looking for a last minute treat.
As a practical tip it suggests disposable spoons should also be clearly available, preferably in holders at the chiller, for those looking to buy yogurt as part of a lunchtime meal deal.
Almost two thirds of CYPD sales in impulse come from the top 10 brands, the firm says, with Corner, Müllerlight, Müller Rice, Amoré and Cadbury chilled pot desserts accounting for five of the top 10 brands.
Müller Dairy produces brands including Müller Corner, Müllerlight and Müller Rice.
At the start of the year, the firm introduced Müller Kids Corners. The children’s range features three styles – Football, Lots of Love and Choccy Raisins.
It also recently introduced a limited-edition Müllerlight yogurt in Turkish Delight flavour with chocolate sprinkles.
And its Müllerlight Greek Style range, now worth over £23m, also has a new flavour – Sublime Strawberry.
