New variant in spreadable cheese range
DAIRY firm Lactalis UK & Ireland has unveiled the latest expansion in its Seriously Spreadable cheese range with its new Black Pepper flavour.
Aiming to deliver on a demand for more flavour options across the category, the new spreadable cheese has been made using 50% real cheddar and black pepper to give it an extra kick for consumers.
The new addition comes in a 125g fully recyclable pack and will be available from Sainsbury’s stores from 25 September for an RRP of £1.95.
Seriously Spreadable Black Pepper is also suitable for vegetarians and joins the brand’s range of flavour options including Original, Lighter, Vintage, Chilli, Caramelised Onion and Smokey.
Heloise Le Norcy-Trott, group marketing director for Lactalis UK & Ireland, said: “We want to bring excitement to the category through new flavours – and our new Seriously Spreadable Black Pepper Cheese Spread, which brings a combination of our signature tasty cheddar and black pepper, does just that, creating another delicious addition to the range.
“The Black Pepper flavour tested very well among consumers, with 76% finding Black Pepper to be very appealing/appealing.”
