Tag: whisky
Master of its own destiny
MALT whisky brand Glenfiddich is celebrating its 126th birthday with a global advertising push that celebrates the brand’s many years of family-owned independence.
The strapline,...
Global whisky sales up
SCOTCH whisky may play second fiddle to vodka in its home market but worldwide sales have been showing impressive growth.
Scottish government analysis based on...
Soaring malt brand adds expressions
• ABERLOUR, the malt whisky whose 10-year old stormed to the highest malt whisky position in last month’s Kantar WorldPanel top 25 Scottish drinks...
When Johnnie comes marching home
LAST Christmas was a good one for spirits, with 92m individual bottles sold in the 12-week run-up as measured by Nielsen. That was a...
Extra ad spend for historic promo
WHISKY brand Grant’s is ramping up the promotion for its pre-Christmas Historic Newspaper give-away with an extra £250,000 spend in outdoor advertising, radio,...
A cover that’s tailor-made
JUST in time for Christmas, deluxe whisky brand, Chivas Regal, has joined up with Savile Row tailor, Patrick Grant, to launch a gift tin...
Coming home – Diageo launches Voyager whisky
EARLY in the last century the whiskies of John Walker & Sons made their way across the world.
Now the whiskies and brands in the...
Time for change – Whisky performance
Whisky is booming abroad and brands want to import the export magic
TRAVEL almost anywhere in the world where things are going well economically and...
New packs target value hunters
THIS month sees the launch of price-marked 35cl packs of Grant’s Family Reserve Scotch whisky and Three Barrels VSOP French grape brandy, exclusively designed...
Glengoyne moves into its twenties
GLENGOYNE Highland Single Malt Scotch Whisky is putting its 10-, 15- and 18-year-old malts into 20cl bottles.
They’re designed to appeal to whisky lovers looking...
New times for whisky – Product analysis
IT might be seen as ironic that the most successful Scottish food and drink sector, whisky, isn’t the overwhelming spirit of choice in its...
Caorunn’s tonic – Scottish Tesco’s snap up spirit
LAST month Scotland’s Caorunn Gin went into 88 Tesco’s stores across Scotland.
The expansion in the off-trade will also see Caorunn Gin increase its listings...
Scottish food and drink fortnight
Scottish food and drink has been highlighted as a potential powerhouse industrial sector for the nation’s future. Next month we all have a chance...
Blast from the past – Hankey Bannister whisky
A perfectly preserved bottle from the 1920s has inspired Hankey Bannister whisky to recreate the flavour in its new Heritage Blend.
The bottle was...
Scots brands in duty swoop
Glens and Smirnoff seized and counterfeit High Commissioner labels found as English scheme is busted
THOUSANDS of litres of Scottish-produced vodka, sold to be distributed...
There goes the famous summer
THE British summer is something to celebrate, whatever the weather. That’s the message from The Famous Grouse’s summer sales push, using the slogan: ‘The...
