Tag: Werther’s Original

Have yourself a chewy little Christmas

Caramel brand Werther’s Original has launched a novelty Christmas pack

Marketing matters

MARKETING initiatives and category management are the keys to success in confectionery according to Dan Newell, confections marketing manager at Wrigley. Newell referred to Nielsen...

Re-designing the Original

COLOUR coding and bolder names are part of a packing makeover for toffee and caramel brand Werther’s Original. The re-coloured village design will now be...

A taste of the traditional

When it comes to trends in sugar confectionery, well-established brands continue to be key to the category, according to Gillian Clarke, senior brand manager...
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