Tag: Werther’s Original

Have yourself a chewy little Christmas

Caramel brand Werther’s Original has launched a novelty Christmas pack

Marketing matters

MARKETING initiatives and category management are the keys to success in confectionery according to Dan Newell, confections marketing manager at Wrigley. Newell referred to Nielsen...

Re-designing the Original

COLOUR coding and bolder names are part of a packing makeover for toffee and caramel brand Werther’s Original. The re-coloured village design will now be...

A taste of the traditional

When it comes to trends in sugar confectionery, well-established brands continue to be key to the category, according to Gillian Clarke, senior brand manager...
Scottish Grocer and Convenience Retailer
Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. Renowned within the industry as a quality title, its knowledgeable and consistent independent editorial ensures it is a magazine that retailers can trust and rely on regardless of market conditions.
Facebook Instagram Linkedin Twitter Youtube
© 2025 Peebles Media Group Limited. All rights reserved