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Tag: off-trade

A bottle of Aperol Spritz RTD sits in the middle of a table, with two balloon glasses filled with the cocktail to the bottle's right and a four pack of bottles to the single bottle's left.

Aperol Spritz comes to the RTD market

Italian bitter brand Aperol is set to make cocktail nights all the more convenient this summer with the roll out of its new Aperol Spritz Ready to Serve bottles.
A whisky cask with the Saltire Rare Malt Whisky brand on the top of the lid with a bottle of whisky and nosing glasses in the foreground of the image.

Saltire whisky spreads out around the world

Fife-based independent whisky bottler Saltire Rare Malt is set to expand further in the global market with its new senior team members.
Pack shots of Four Loko Camo Mango cans.

Four Loko rolls out new Camo Mango flavour

Vodka-based RTD brand Four Loko has unveiled its latest bold new flavour with the launch of Camo Mango, brining its range to a total of 10 variants.
Bottle of Marie Brizar Liqueurs and Sirops stands on a table with cocktails serves in balloon glasses. There are flowers around the table as well as raspberries and a lime slice. The bottles include Marie Brizard Framboise Raspberry Liqueur, Marie Brizard Passion Fruit Sirop and Marie Brizard Apry Liqueur.

Marie Brizard serves up spring inspiration with Spritz cocktails

French liqueur and syrups brand Marie Brizard has served up some cocktail inspiration for the spring with a trio of Spritz serves.
A bottle of Height of Arrows gin lies in a bush of yellow flowers.

Holyrood Distillery secures listing for gin

Edinburgh-based Holyrood Distillery has secured its first major supermarket listing for its award-winning Height of Arrows gin.
A can of Cîroc Colada sits in the grooves of a cactus with the text 'BOLD IS BEAUTIFUL' at the top of the image.

Cîroc Vodka unveils new Colada cocktail can

Premium vodka range expands on flavoured range PREMIUM French vodka brand Cîroc has grown its portfolio of flavoured vodka drinks with its new ready-to-drink (RTD)...
A logo for Star Retailer powered by Heineken is against a green background with a red five-point star in the logo.

Heineken revamps Star Retailer scheme

Drinks giant Heineken UK has revamped its loyalty programme Star Retailer with a new participation and rewards framework for convenience retailers.
A red cooler filled with ice and bottles of VK Lemon & Lime are being picked out by people, the cooler is sitting on some grass with a green and white beach towel above it.

VK gets summer ready with new Lemon & Lime flavour

Ready-to-drink brand VK is set to bring a fresh and zesty flavour to the category for the spring and summer months with its new Lemon & Lime variant.
Pack shot of Peroni Nasto Azzurro 10-pack of cans.

Peroni shakes up segment with new can format

Premium lager brand Peroni Nastro Azzurro has shaken up the segment with its new 330ml 'stubby' can format in a bid to appeal to more young adult shoppers.
A bottle of Madrí Excepcional Zero stands on a table with a bowl of olives to the right and a bowl of cheese stuffed tomatoes to the left with a Madrí Excepcional branded glass behind the bottle.

Madrí Excepcional launches Zero alcohol beer

Spanish-style lager brand Madrí Excepcional has entered the low- and no-alcohol market with the launch of its new Madrí Excepcional Zero 0.0% beer.
A bottle of Sarti Rosa splashes down in a liquid with two wine glasses next to it fill with the spirit and fruit, with pieces of fruit splashing into the liquid as well.

Sarti Rosa aperitif lands in the UK

Italian aperitif brand Sarti Rosa has made its way to the UK as the Campari Group aims to drive up excitement for the Spritz cocktail market.
A line-up of Martini vermouth bottles stand on a marble table. (From left to right) Martini Fiero L'Aperitivo, Rosso Vermouth, Bianco Vermouth, Vibrante L'Aperitivo Vibrante Non-Alcoholic and Floreale L'Aperitivo Non-Alcoholic.

Bacardi unveils a new era for Martini vermouth

Spirits giant Bacardi Limited has unveiled a new look and bottle shape for Martini vermouth in a bid to bring more premium credentials to the brand.
A bottle of Sake ONO stands against a black and white background with a wine glass next to it containing the spirit.

DrinksOne announces new partnership with Sake ONO

Authentic and high quality sake brand Sake ONO has made its way to UK shores following a new partnership with DrinksOne Brands.
Pack shots of Smirnoff Miami Peach including a 700ml bottle as well as 250ml slimline cans of Smirnoff Miami Peach and Lemonade.

Smirnoff unveils new Miami Peach vodka flavour

Spirits giant Diageo has unveiled a new flavour for its Smirnoff Vodka range with the new fruity Miami Peach variant in both a bottle and canned RTD.
A bottle of Rum Cay Rum is standing on a serving plate on a table with the spirit poured out into nosing glasses, the tray has mangoes and a cut open pineapple around it there is a camera set behind the tray.

Scottish Bahamian spiced Rum Cay Rum launches

Premium rum brand Rum Cay Rum has blended together Scotland and the Bahamas to deliver a unique new rum expression to the market.
Pack shots of Murhpy's Irish Stout 440ml can four can multipack.

Murphy’s Irish Stout rolls out new multipacks

Drinks firm Heineken UK is set to deliver a stout addition to retailer sales this St. Patrick's Day with new multipack formats for Murphy's Irish Stout.