Tag: off-trade
Aperol Spritz comes to the RTD market
Italian bitter brand Aperol is set to make cocktail nights all the more convenient this summer with the roll out of its new Aperol Spritz Ready to Serve bottles.
Saltire whisky spreads out around the world
Fife-based independent whisky bottler Saltire Rare Malt is set to expand further in the global market with its new senior team members.
Four Loko rolls out new Camo Mango flavour
Vodka-based RTD brand Four Loko has unveiled its latest bold new flavour with the launch of Camo Mango, brining its range to a total of 10 variants.
Marie Brizard serves up spring inspiration with Spritz cocktails
French liqueur and syrups brand Marie Brizard has served up some cocktail inspiration for the spring with a trio of Spritz serves.
Holyrood Distillery secures listing for gin
Edinburgh-based Holyrood Distillery has secured its first major supermarket listing for its award-winning Height of Arrows gin.
Cîroc Vodka unveils new Colada cocktail can
Premium vodka range expands on flavoured range
PREMIUM French vodka brand Cîroc has grown its portfolio of flavoured vodka drinks with its new ready-to-drink (RTD)...
Heineken revamps Star Retailer scheme
Drinks giant Heineken UK has revamped its loyalty programme Star Retailer with a new participation and rewards framework for convenience retailers.
VK gets summer ready with new Lemon & Lime flavour
Ready-to-drink brand VK is set to bring a fresh and zesty flavour to the category for the spring and summer months with its new Lemon & Lime variant.
Peroni shakes up segment with new can format
Premium lager brand Peroni Nastro Azzurro has shaken up the segment with its new 330ml 'stubby' can format in a bid to appeal to more young adult shoppers.
Madrà Excepcional launches Zero alcohol beer
Spanish-style lager brand Madrà Excepcional has entered the low- and no-alcohol market with the launch of its new Madrà Excepcional Zero 0.0% beer.
Sarti Rosa aperitif lands in the UK
Italian aperitif brand Sarti Rosa has made its way to the UK as the Campari Group aims to drive up excitement for the Spritz cocktail market.
Bacardi unveils a new era for Martini vermouth
Spirits giant Bacardi Limited has unveiled a new look and bottle shape for Martini vermouth in a bid to bring more premium credentials to the brand.
DrinksOne announces new partnership with Sake ONO
Authentic and high quality sake brand Sake ONO has made its way to UK shores following a new partnership with DrinksOne Brands.
Smirnoff unveils new Miami Peach vodka flavour
Spirits giant Diageo has unveiled a new flavour for its Smirnoff Vodka range with the new fruity Miami Peach variant in both a bottle and canned RTD.
Scottish Bahamian spiced Rum Cay Rum launches
Premium rum brand Rum Cay Rum has blended together Scotland and the Bahamas to deliver a unique new rum expression to the market.
Murphy’s Irish Stout rolls out new multipacks
Drinks firm Heineken UK is set to deliver a stout addition to retailer sales this St. Patrick's Day with new multipack formats for Murphy's Irish Stout.