Tag: Irn-Bru
Irn Bru Snowman is back on TV
Irn-Bru's famous Snowman ad is back on the TV, helping many consumers kick off their festive seasons with the highly anticipated return of this annual ad.
Funkin and Irn-Bru partner on new cocktail
Funkin' Cocktail and Irn-Bru have teamed up to deliver a unique, limited edition ready-to-drink cocktail serve to drive up growth in the RTD category.
Irn-Bru builds up strength for rest of year
It has been another phenomenal year for the Irn-Bru brand, says owner AG Barr, with the firm now focused on the latter half of 2024.
Irn-Bru kicks off phenomenal summer promotion
Irn-Bru is set to kick off its new summer promotion this August, offering consumers the chance to bag some goodies ideal for the sun.
Kemp announces retirement from AG Barr
Industry stalwart Jonathan Kemp, commercial director at AG Barr and a hugely popular figure in the convenience channel, has announced his plans to retire.
Barr and Lees tap into national pride
Well-known Scottish brands Barr Soft Drinks and confectioner Lees have been speaking about their hopes to boost sales as excitement builds for the Euros, with the national team taking on Germany in the opening match on 14 June.
Irn-Bru kicks off phenomenal Euros promo
Barr has kicked off a new promo across its Irn-Bru variants to mark the UEFA Euros Germany 2024 to help boost sales during the football tournament.
Scotland’s top brands: 1. Irn-Bru
Scottish Grocer puts the spotlight on the top Scottish take-home food and drink brands in Scotland using the list compiled by Kantar, here taking a look at brand No.1 – Irn-Bru.
Convenience in brief | Irn-Bru, Luciditi and food show news
Scottish Grocer highlights three news stories that tell convenience retailers about the latest developments and news from Irn-Bru, Luciditi and the Speciality Food & Drink Show.
Barr powers up the Bru
Barr Soft Drinks is set to power up the energy drinks category with the launch of the new range of drinks PWR-BRU expanding on its energy range.
The Bru will get through
ter media has reported on the AG Barr strike action, Scottish Grocer wants to reassure retailers across the sector that Irn Bru deliveries will still be made.
Barr set to heat up sales in soft drinks
AG Barr is pushing retailers to capitalise on the summer heat this year with its wide range of brands to help appeal to a number of consumer desires.
Barr goes Xtra limited this summer with new Irn-Bru flavours
Barr is banking on some exotic efforts to drive up soft drinks sales this summer with two limited edition flavours for Irn-Bru Xtra.
Xtra choice at Burns
Consumers cutting back on sugar don’t need to miss out on the nation’s favourite Scottish soft drink during Burns Night this year.
Scotland’s Top Brands: 1. Irn-Bru
Spotlight on No.1 of the top Scottish food and drink brands of 2022, Irn-Bru
Snowman is back on TV
Barr is walking through the air once again this Christmas with the return of its Snowman character to Irn-Bru packs.
