Tag: Irn-Bru

Jonathan Kemp has announced his plans to retire from AG Barr – allowing for a smooth transition.

Kemp announces retirement from AG Barr

Industry stalwart Jonathan Kemp, commercial director at AG Barr and a hugely popular figure in the convenience channel, has announced his plans to retire.
Barr is out to support retailers' sales this summer with its on-pack Euros promotion.

Barr and Lees tap into national pride

Well-known Scottish brands Barr Soft Drinks and confectioner Lees have been speaking about their hopes to boost sales as excitement builds for the Euros, with the national team taking on Germany in the opening match on 14 June.

Irn-Bru kicks off phenomenal Euros promo

Barr has kicked off a new promo across its Irn-Bru variants to mark the UEFA Euros Germany 2024 to help boost sales during the football tournament.

Scotland’s top brands: 1. Irn-Bru

Scottish Grocer puts the spotlight on the top Scottish take-home food and drink brands in Scotland using the list compiled by Kantar, here taking a look at brand No.1 – Irn-Bru.
The Irn-Bru festive TV ad is being supported by special designs running across the products.

Convenience in brief | Irn-Bru, Luciditi and food show news

Scottish Grocer highlights three news stories that tell convenience retailers about the latest developments and news from Irn-Bru, Luciditi and the Speciality Food & Drink Show.

Barr powers up the Bru

Barr Soft Drinks is set to power up the energy drinks category with the launch of the new range of drinks PWR-BRU expanding on its energy range.

The Bru will get through

ter media has reported on the AG Barr strike action, Scottish Grocer wants to reassure retailers across the sector that Irn Bru deliveries will still be made.

Barr set to heat up sales in soft drinks

AG Barr is pushing retailers to capitalise on the summer heat this year with its wide range of brands to help appeal to a number of consumer desires.

Barr goes Xtra limited this summer with new Irn-Bru flavours

Barr is banking on some exotic efforts to drive up soft drinks sales this summer with two limited edition flavours for Irn-Bru Xtra.
Irn Bru Xtra cans

Xtra choice at Burns

Consumers cutting back on sugar don’t need to miss out on the nation’s favourite Scottish soft drink during Burns Night this year.
A selection of 500ml Irn-bru bottles

Scotland’s Top Brands: 1. Irn-Bru

Spotlight on No.1 of the top Scottish food and drink brands of 2022, Irn-Bru
Irn Bru bottles

Snowman is back on TV

Barr is walking through the air once again this Christmas with the return of its Snowman character to Irn-Bru packs.
a selection of drinks from

Meet the Maker: AG Barr

Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.
Two irn bru energy drink cans on a black background

Irn-Bru Energy free stock

Scottish soft drinks giant AG Barr is celebrating the launch of a new Irn-Bru Energy campaign with an exclusive competition for retailers.
Irn bru xtra bottle and can on an orange and blue background

Xtra investment in Bru

SCOTLAND’s other national drink, Irn-Bru, is set to benefit from a £1 million brand investment.
Retail venue: BAad at the Barras.

Retailers bring the noise

MOVE over TRNSMT, GroceryAid is bringing headline acts and food and drink brands to Glasgow’s East End for the charity’s inaugural Checkout Scotland festival on 1 September.