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Friday, June 18, 2021
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Tag: First Drinks

Premium and promos lead

Almost 60% of branded spirits off-trade sales are made at specially reduced prices THE former First Drinks Brands, one of Britain’s main drinks distributors, has...

New packs target value hunters

THIS month sees the launch of price-marked 35cl packs of Grant’s Family Reserve Scotch whisky and Three Barrels VSOP French grape brandy, exclusively designed...
SPIRITS giant First Drinks has a new initiative, How Convenient, to help c-stores maximise their sales of spirits. The company, which owns William Grant & Sons, Glenfiddich, Hendricks gin, Rémy Martin, Disaronno and Tia Maria, sees corner shops as a key area of growth.

Tapping the spirit of the top-up

SPIRITS giant First Drinks has a new initiative, How Convenient, to help c-stores maximise their sales of spirits. The company, which owns William...

Spirit gift packs in c-store exclusive

A gift pack of Grant’s whisky and six collectable glasses is being offered to the c-store sector. The glasses reflect the history of the...