Tag: confectionery

Mars Wrigley aims to help consumers to find the sweets

Chocolate and other treats remain recession proof and Mars Wrigley aims to make the most of this by advising retailers to keep the range simple.

Sweet updates roll out across the Golden Casket portfolio

Golden Casket has launched a tranche of makeovers across its entire portfolio of sweets to help keep the brands fresh in the market.

Mrs Tilly’s flies the flag

Scottish confectioner Mrs Tilly's has been highlighting its growth plans to further its presence across the convenience sector and build up its range.
The limited-edition Maltesters Easter Cake Bars.

Celebrate with Maltesers Easter Cake Bars

Mars Chocolate Drinks and Treats is highlighting its limited-edition Maltesers Easter Cake Bars as a good way for retailers to gain extra sales at present.
Spar own brand ice cream cones confectionery

Spar own brand on the rise

Following a reported 3% rise in sugar confectionery sales, Spar Brand has released a range of six new sweets.

Two new teasers

Mars Wrigley extends Maltesers range MALTESERS fans are in for a double treat as Mars Wrigley has unveiled two new variants of the classic confectionery...

Snickers TV takeover

VIEWERS of freeview channel Dave were treated to some high-brow cultural programming last week courtesy of a new campaign for Snickers. The partnership between the...

Spooky Skittles appear for Halloween

Wrigley launches its seasonal Skittles range HALLOWEEN is fast approaching and to prepare for the season, Wrigley is extending its range of spooky Skittles SKUs. Following...

Happy trails for Mars sharing packs

Bounty and Galaxy trail mix range extended with bigger pack format MARS Chocolate has expanded its sharing back range with the launch of Bounty and...

Retro sweets on the small screen

Softies range gets a new flavour and four weeks on TV TANGERINE Confectionery’s Softies range pops up on the small screen next week as the...

Swizzels hops into the Easter market

Confectionery brand brings back its seasonal sharing tub CONFECTIONERY firm Swizzels has re-launched its Easter Mix tub, filled with household names including Love Hearts, Parma...

Re-designing the Original

COLOUR coding and bolder names are part of a packing makeover for toffee and caramel brand Werther’s Original. The re-coloured village design will now be...

The sweetest night’s share

Confectionery giants suggest ways to grab more night-in sales CONFECTIONERY is one of the product categories that has embraced the big-night-in trend most and it,...

Game on

SKITTLES and Starburst brand owner Wrigley says people continue to spend less time and money on evenings out and instead stay at home for...

Sweet year is the best yet

THE best year to date is how confectionery wholesaler Hancocks summed up 2014. Chief executive officer Mark Watson said: “Last year was perhaps Hancocks’ best...
Point of sale materials prompt purchases says Mars Chocolate. More than a third of confectionery impulse purchases are made after shoppers see a brand’s presence in store and half of confectionery shoppers are influenced at the fixture.

Sweet addition

Encouraging impulse purchases among c-store customers is one of the most effective ways of increasing a store’s revenue and profit. Today we look at...