Tag: beer
Madrà Excepcional celebrates the Soul of Madrid in new TV campaign
Spanish-style lager brand Madrà Excepcional is back on TV screens with a new ad that aims to celebrates 'The Soul of Madrid'.
Aldi Scotland crowns East Kilbride local as its national beer lover
Aldi's National Beer Lover is unveiled as East Kilbride local Iain Mason, after he impressed judges with his home pub.
Love Drinks rolls out new Roley’s Super Natural Lager to its range
Off-trade distributor Love Drinks has added the new British brand Roley's to its portfolio with the launch of the brand's Super Natural Lager, a beer with some unique benefits.
Tennent’s braves the summer with new 140th anniversary campaign
Scottish lager brand Tennent's is set to 'brave the summer' with its new marketing campaign that also coincides with the brand's 140th anniversary year.
BrewDog unveils complete brand makeover
Scottish craft brewer BrewDog has unveiled a complete rebrand of its core range of beers, aiming to evolve the branding across packs.
Madrà Excepcional launches its first on-pack promotion with All Points East
Molson Coors Beverage Company has kicked off its first on-pack promotion for its Madrà Excepcional brand with All Points East music festival.
BrewDog taps into fruity demand with exclusive beers
Scottish craft brewer BrewDog is set to tap into the demand for some fruity beers with the launch of two new brews exclusive to the convenience channel.
Vault City brews into Dubai chocolate trend with new stout beer
Edinburgh sour beer brewer Vault City has unveiled its latest dessert stout brew with a new beer inspired by the viral Dubai-Chocolate trend.
Mash Gang unveils first core range of alcohol free beer
Trio of innovation to capitalise on rising demands
ALCOHOL-FREE (AF) beer brand Mash Gang has launched a new permanent core range of its beers across...
Booker symbol groups to benefit from Beer & Cider and Wine Festivals
Booker Wholesale is set kick off two festivals over the spring and summer to help drive up extra off-trade sales for its symbol group retailers.
Peroni launches loyalty programme Club Peroni to support off-trade
Italian lager brand Peroni Nastro Azzurro has launched an innovative loyalty rewards programme for its off-trade customers with Club Peroni.
Belhaven Best beer makes its bottle debut
Dunbar brewery Belhaven has launched its core Belhaven Best session ale in a bottle format, a first for the beer since its launch in 1991.
Menabrea launches new can format
Premium Italian lager brand Menbrea has launched into the canned format for the first time, aiming to provide consumers with more convenience this summer.
Peroni shakes up segment with new can format
Premium lager brand Peroni Nastro Azzurro has shaken up the segment with its new 330ml 'stubby' can format in a bid to appeal to more young adult shoppers.
Damm to distribute Kirin Ichiban across the UK
Spanish brewer Damm has been announced as the UK distributor for the Japanese premium beer brand Kirin Ichiban, bringing an authentic option to the off-trade.
A Fairtrade brew to do good from Brewgooder
Brewgooder has established a Fairtrade-certified supply chain for its Fonio Session IPA, offering consumers a more ethical option in the beer category.
