Tag: beer
Peroni launches loyalty programme Club Peroni to support off-trade
Italian lager brand Peroni Nastro Azzurro has launched an innovative loyalty rewards programme for its off-trade customers with Club Peroni.
Belhaven Best beer makes its bottle debut
Dunbar brewery Belhaven has launched its core Belhaven Best session ale in a bottle format, a first for the beer since its launch in 1991.
Menabrea launches new can format
Premium Italian lager brand Menbrea has launched into the canned format for the first time, aiming to provide consumers with more convenience this summer.
Peroni shakes up segment with new can format
Premium lager brand Peroni Nastro Azzurro has shaken up the segment with its new 330ml 'stubby' can format in a bid to appeal to more young adult shoppers.
Damm to distribute Kirin Ichiban across the UK
Spanish brewer Damm has been announced as the UK distributor for the Japanese premium beer brand Kirin Ichiban, bringing an authentic option to the off-trade.
A Fairtrade brew to do good from Brewgooder
Brewgooder has established a Fairtrade-certified supply chain for its Fonio Session IPA, offering consumers a more ethical option in the beer category.
Estrella Galicia builds major Spanish branding investment
Spanish beer brand Estrella Galicia has kicked off a massive marketing investment with its new 'Spanish not Span-ish' campaign.
Waitrose high point for Lowrise
Full-strength and low calorie lager Lowrise has secured its first major supermarket listing as its makes its way to over 150 Waitrose stores across the UK.
Camden Town embraces the Lager Top
London-based brewery Camden Town Brewery has embraced the classic beer serve the Lager Top in its new addition to its core range of beers.
Drink Beer, Win Cash with BrewDog
BrewDog rolls out its 'Drink Beer, Win Cash' promo giving consumers the chance to walk away with cash prizes this summer, with a massive £10k up for grabs.
Innis & Gunn offers the pints of difference
With customers looking for something different when it comes to the drinks selection at Christmas, c-store retailers should consider more premium options, reckons Innis & Gunn.
Belhaven assures quality in beer
When it comes to consumer's beer selection this Christmas, plenty will be looking to quality options and Belhaven reckons award winning ranges could be key.
Soak up the end of summer sales with Innis & Gunn
Innis & Gunn aims to capitalise on the last of the sun for 2023 by driving up smaller formats, ideal for those elusive sunny days.
A taste of the curious
Edinburgh based sour beer makers Vault City Brewing has found the top ten cities most likely to try new flavours across the alcohol section.
Italian living bottled in
Italian beer brand Birra Moretti sets out to bring the beauty of Italy to consumers with new glassware and marketing campaign.
Mixed bag Budget for retailers
THERE was good news and bad for retailers in Chancellor Rishi Sunak’s first Budget today (11 March).
Alcohol duty has been frozen across the board,...
