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Tag: beer

Pack shots of the 2025 rebrand for BrewDog including Punk IPA, Hazy Jane, Lost Lager and Elvis Juice. The four cans are stacked on a black platform against a black background.

BrewDog unveils complete brand makeover

Scottish craft brewer BrewDog has unveiled a complete rebrand of its core range of beers, aiming to evolve the branding across packs.
Pack formats of Madrí Excepcional beer's on-pack promotion including a 15 pack format, 10 pack format and four pack format.

Madrí Excepcional launches its first on-pack promotion with All Points East

Molson Coors Beverage Company has kicked off its first on-pack promotion for its Madrí Excepcional brand with All Points East music festival.
Pack shots of BrewDog Orange Crush and BrewDog Fruit Burst.

BrewDog taps into fruity demand with exclusive beers

Scottish craft brewer BrewDog is set to tap into the demand for some fruity beers with the launch of two new brews exclusive to the convenience channel.
A can of Vault City Dubai Style Chocolate Pistachio Imperial Pastry Stout stands on a table with a chocolate bar balanced on top of the can, a glass with the stout inside it to the left of the image and bars of Dubai-Style Chocolate piled up to the right of the can.

Vault City brews into Dubai chocolate trend with new stout beer

Edinburgh sour beer brewer Vault City has unveiled its latest dessert stout brew with a new beer inspired by the viral Dubai-Chocolate trend.
Pack shots of Mash Gang four packs and single cans in the brand's core range. Variants including Mash Gang Chug, Mash Gang Glug and Mash Gang Journey Juice.

Mash Gang unveils first core range of alcohol free beer

Trio of innovation to capitalise on rising demands ALCOHOL-FREE (AF) beer brand Mash Gang has launched a new permanent core range of its beers across...
Exterior image of Booker Longstone depot in Edinburgh with cars in the car park.

Booker symbol groups to benefit from Beer & Cider and Wine Festivals

Booker Wholesale is set kick off two festivals over the spring and summer to help drive up extra off-trade sales for its symbol group retailers.
Promotional image for Club Peroni Nastro Azzuro featuring bottles of the beer as well as a Peroni branded glass filled with the beer next to the bottles. There is a mobile phone with the Club Peroni homescreen on it amongst a blue design. There is a QR code as part of the promotional image to invite customers to join the Club.

Peroni launches loyalty programme Club Peroni to support off-trade

Italian lager brand Peroni Nastro Azzurro has launched an innovative loyalty rewards programme for its off-trade customers with Club Peroni.
Pack shots of Belhaven Best bottles.

Belhaven Best beer makes its bottle debut

Dunbar brewery Belhaven has launched its core Belhaven Best session ale in a bottle format, a first for the beer since its launch in 1991.
Pack shot of Menabrea four pack of cans.

Menabrea launches new can format

Premium Italian lager brand Menbrea has launched into the canned format for the first time, aiming to provide consumers with more convenience this summer.
Pack shot of Peroni Nasto Azzurro 10-pack of cans.

Peroni shakes up segment with new can format

Premium lager brand Peroni Nastro Azzurro has shaken up the segment with its new 330ml 'stubby' can format in a bid to appeal to more young adult shoppers.
Pack shots of Kirin Ichiban beer.

Damm to distribute Kirin Ichiban across the UK

Spanish brewer Damm has been announced as the UK distributor for the Japanese premium beer brand Kirin Ichiban, bringing an authentic option to the off-trade.
A person holds a can of Brewgooder Fairtrade Fonio grain beer in front of green leaves.

A Fairtrade brew to do good from Brewgooder

Brewgooder has established a Fairtrade-certified supply chain for its Fonio Session IPA, offering consumers a more ethical option in the beer category.
New marketing material for Estrella Galicia beer on a billboard with a slogan that states 'Don't Fall for Fake Brews'.

Estrella Galicia builds major Spanish branding investment

Spanish beer brand Estrella Galicia has kicked off a massive marketing investment with its new 'Spanish not Span-ish' campaign.

Waitrose high point for Lowrise

Full-strength and low calorie lager Lowrise has secured its first major supermarket listing as its makes its way to over 150 Waitrose stores across the UK.

Camden Town embraces the Lager Top

London-based brewery Camden Town Brewery has embraced the classic beer serve the Lager Top in its new addition to its core range of beers.

Drink Beer, Win Cash with BrewDog

BrewDog rolls out its 'Drink Beer, Win Cash' promo giving consumers the chance to walk away with cash prizes this summer, with a massive £10k up for grabs.