Tag: beer
Liquid route to seasonal sales
As families all over Scotland prepare for their summer breaks it’s time to find out what the country’s beer, wines, spirits and soft drinks...
Getting the beers in
TAKING the party outside has become a regular summer pastime for many Scots and Budweiser is hoping its special barbecue packs will put it...
Scotland’s most valuable off-trade beer brands
Beer holds up
DOES beer form the bedrock of Scottish off-trade sales? It did at one time but those days have gone. Last year wasn’t...
Ales up as lager prices drop
Drinks account for a significant proportion of many c-stores’ total revenue. Long drinks, such as beer and cider, are often particularly important to impulse...
Craft range in freeze
PERTHSHIRE-based Inveralmond Brewery grew sales last year to the equivalent of more than 1.9m pints.
With that growth achieved and more targeted in shops and...
Making Mexico holiday plans for 2015
THE UK and Mexican governments have declared 2015 the year of Mexico in Britain.
And, in response, Global Brands has identified opportunities to promote Amigos,...
Less is more for Lerwick
SCOTTISH produce will take centre stage in 2015 which has been dubbed the Year of Food and Drink in Scotland.
And Lerwick Brewery sees that...
A premium boom
GREENE King is predicting an exciting year for sport with RBS Six Nations rugby this month, the Rugby World Cup in the autumn and...
World beers for big events
SELLING world beers during the Rugby World Cup will be one way to grab sales opportunities in 2015, according to Carlsberg.
Parminder Walia, senior category...
Joining the craft
FORMER prime minister Gordon Brown bounced back on to the political scene recently.
But, if historians in the future debate his impact on the...
Keeping craft simple
FOR John Mercer, marketing manager of Shetland’s Lerwick Brewery, the craft beer revolution has certainly arrived.
“At Lerwick Brewery, we’re seeing demand for our three...
The spirit is willing
BEER and cider giant Heineken reckons the new spirit beers sub-category could be worth £200m by 2016.
The firm says its beer in the segment,...
A sporting year to get the beers in
LET’S face it, Andy Murray and some Champions League nights apart, 2013 was a quiet year for the kind of sports events that help...
World leading – Beer on the up
Lager edges up – but it’s all thanks to brews from across the globe says international bottled beers giant
PREMIUM lager sales are up marginally...
The taste of home
MISS Scotland, Jamey Bowers, raised a glass to mark the first delivery of Homecoming Scotland 2014 beer – a commemorative craft beer produced in...
Five on Belhaven craft trail
DUNBAR’S Belhaven Brewery is launching a new speciality craft beer range.
Four beers are scheduled to be introduced this month with more launches planned through...
