Spirits giant Pernod Ricard has launched limited-edition packaging for its flagship gin brand Beefeater London Dry.
PERNOD Ricard has added some more colour to its Beefeater portfolio through the launch of a rhubarb and cranberry infused expression.
Pernod Ricard has added some fruit flavour to its Beefeater brand with the launch of a new peach and raspberry variant
Pernod Ricard has revamped its Beefeater brand with the launch of a new-look pack
Gifting is one of the main reasons for spirits purchases in December, with 48% of people purchasing alcohol as a gift last Christmas, according to Pernod Ricard.
Pernod Ricard has put value front and centre with its latest Beefeater launch