Vitalite declares a first with allergen-free claim that it’s none of the major allergy...
Vitalite declares a first with allergen-free claim.
Biscuit brand McVitie’s sneaks into the freezers with ice-cream launch
Biscuit brand McVities sneaks into the freezers with ice-cream launch.
Love Mushrooms Boosts its range with a new coffee brand
The new coffee brand expands Love Mushrooms’ existing Empower Range of high-performance products.
Patch in sour tastes and feel blue
Jelly sweets brand Sour Patch Kids has unveiled its new lip-smacking variant with Blue Raspberry flavour.
Orkney Ice Cream, Graham’s and Aldi win at the Scotland Food & Drink Excellence...
Orkney Ice Cream, Graham's and Aldi win at the Scotland Food & Drink Excellence Awards 2025
Beaker’s nostalgia trip
Tracy Beaker star will feature in a series of ads for Fruit-tella.
Be bold, here come the Pilgrims!
Pilgrims Choice is challenging consumers to look beyond bland, boring food to embrace a life (and cheese!) full of flavour with a fun, new brand marketing campaign.
National Lottery resurrects iconic gold hand and ‘It Could Be You!’ strapline
The “It Could Be You!” strapline was first used when the National Lottery was launched in 1994.
DRS takes a step forward
Consultancy appointed for the UK's deposit return scheme roll-out.
Maryland Cookies unveils first non-HFSS product with Delightfully Good cookies
The new Maryland Delightfully Good is available in Tesco, Morrisons and Sainsbury’s with an MRSP of £1.60.
Illegal tobacco traders are no match for Rosie and Boo
Two dogs tracked down illegal tobacco traders in the Borders.
McVitie’s brings some tropical flavour to its Jamaica Ginger Cake
McVitie’s brings some tropical flavour to its Jamaica Ginger Cake
Penguins are not just black and white, they’re also caramel!
McVitie's is launching a caramel version of its classic Penguin biscuit.
You caramel be serious about Terry’s new Chocolate Ball!
Terry’s caramel be serious with its new Chocolate Caramel Ball
Scrub Daddy strengthens its partnership with Disney
Scrub Daddy, the sponge that was made famous by being adopted by cleaning influencer Mrs Hinch, has tied up again with Disney to launch a Mickey Mouse Scrub Daddy and a Minnie Mouse Scrub Mommy.
Aldi names its chief Crisp Taster
A 40 year old woman who has been throwing crisp parties for years has been crowned as supermarket Aldi's chief crisp taster and will be influencing 2026's crisp range.




































