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Home Authors Posts by Callum McDade

Callum McDade

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Pack shots of BrewDog Orange Crush and BrewDog Fruit Burst.

BrewDog taps into fruity demand with exclusive beers

22 May 2025
Bottles of Breezer consisting Zesty Orange, Zingy Lime and Crisp Watermelon all stand on a wooden table with a beach scene in the background behind the bottles.

Bacardi Breezer makes its official comeback

22 May 2025
A can of Vault City Dubai Style Chocolate Pistachio Imperial Pastry Stout stands on a table with a chocolate bar balanced on top of the can, a glass with the stout inside it to the left of the image and bars of Dubai-Style Chocolate piled up to the right of the can.

Vault City brews into Dubai chocolate trend with new stout beer

22 May 2025
Pack shots of Bebeto Freeze Crunchy Blue Raspberry Rings and Bubblegum Bottles.

Bebeto expands on Freeze Dried Candy range

21 May 2025
A range of soft drinks sitting in chillers in a store.

Inflation spikes upwards to 4.1%

21 May 2025
Packshots of Takis Intense Nacho.

Takis unveils new flavour with Intense Nacho

21 May 2025
Images of Smarter Mini and Smarter 6k refillable vape devices.

Republic Tech unveils Smarter vape range with ceramic coils

20 May 2025
Premier RaceTrack Pitstop Bearsden accepting the award for Vaping Retailer of the Year at the Scottish Grocer Awards 2024.

Awards Profile – Vaping Retailer of the Year

20 May 2025
The Unitas Wholesale logo.

Unitas Wholesale appoints new trading director

20 May 2025
Pack shots of Vimto Jazzies.

World of Sweets bolsters range with Vimto Jazzies

20 May 2025
Bottles of Eden Mill's core gin range stand on a wall including Eden Mill Love Gin, Eden Mill Original Gin and Eden Mill Golf Gin.

Eden Mill brings a local focus to revamped gin range

20 May 2025
Promotion for One Stop's refresh for the beer, wine and spirits category with pack shots of products and a QR code for Kopparberg cider.

One Stop announces reset for its off-trade selection

19 May 2025
Pack shots for LU Le Petit Chocolat and LU Le Petit Citron with the 2025 design.

LU biscuits unveils new packaging across range

19 May 2025
A man serves a customer at a till point inside a convenience store. The customer has placed a yellow shopping basket onto the counter with items inside it as the retailer takes items out to scan them. The retailer is holding a packet of McVitie's Chocolate Digestives.

pladis unveils new retailer platform Better Biscuits

19 May 2025
A Tom Cruise lookalike takes a selfie with people in a London park whilst holding a packet of Quorn Cocktail Sausages.

Quorn calls in Tom Cruise lookalike to roll out campaign

16 May 2025
Promotional image of Barr Flavours with the Jurassic World Rebirth promotion on pack featuring flavours Cream Soda, Bubblegum, Limeade and Cherryade with a blue and pink background.

Barr Flavours announces on-pack promotion for Jurassic World Rebirth

16 May 2025
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