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Callum McDade

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A group of people stand in front of a billboard featuring the 2026 Pepsi Max campaign whilst holding cans of Pepsi Max.

Pepsi Max launches multi-channel campaign

A group of people are partying at Wembley Stadium in London holding cans of Jack Daniel's & Coca-Cola.

CCEP rolls out first on-pack promo for Jack Daniel’s & Coca-Cola

Bottles of Tomatin featuring the 2026 redesign with whisky casks behind the bottles.

Tomatin showcases striking new packaging

Pack shots of Lipton Tropical Iced Tea bottles.

Lipton brings in the sun with Tropical Ice Tea drink

Pack shots of Mentos Sour Tones including a hanging sharing bag and single roll packs.

Mentos taps into sour candy demand with Sour Tones

A group of kids are lined up outside Co-op Tarbert to mark the store's reopening.

Co-op store reopens in Tarbert

Pack shots of Doritos Flamin' Hot Nacho Cheese.

Doritos brings Flamin’ Hot Nacho Cheese to UK shelves

Pack shots of Squashies Drumstick Cherry Cola PMP hanging bags.

Swizzels introduces price-marked Squashies Cherry Cola

A group of Spar team members stand in front of a Spar lorry with livery for the Spin into Spring activation across it.

Spar kicks off new ‘Spin into Spring’ activation

Members of the Mills Milk team stand in a field with branded vans behind them and a hill in the distance.

Mills Milk targets further expansion after £24m turnover result

A group of people from Unitas have gathered together at their annual Unitas Connect conference.

Unitas announces overhaul to support its customers

Pack shots of Häagen-Dazs ice cream tubs in Chocolate Brownie, Matcha Green Tea and Tiramisu flavours.

Häagen-Dazs shakes up freezers with three new ice creams

Pack shots of Brooklyn Brewery Bel Air Sour, Fonio Rising Double Pilsner and Black Chocolate Stout cans.

Brooklyn Brewery rolls out trio of new beers

A Yorkie Salted Caramel Pretzel bar is broken in two with pieces flying out from it against a blue background.

Yorkie unveils new Salted Caramel Pretzel bar

Pack shots of Tango Sours Watermelon and Tropical cans.

Tango delivers an extra tang with new Sours range

Pack shots of Maryland Harry Potter Butterbeer Cookies standard roll wrap and Minis format.

Maryland unveils Harry Potter inspired Butterbeer Cookies

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