Bringing more flavour to the Walkers range with Gold
CRISPS brand Walkers has unveiled a significant new launch for the range with the introduction of the new Walkers Gold crisps.
Marking a major new expansion into the sharing segment, Walkers Gold brings a range of premium flavours to the Walkers portfolio alongside what parent firm PepsiCo has called a “completely new crisp experience”.
Designed to deliver taste and quality, each pack features a new crisp base that has been slow-cooked to deliver more crunch, with more folds and a thinner cut to every crisp. Additionally, packs also feature a bold gold foil lining on the inside to communicate this premium nature.
The range brings together reimagined favourites with distinctive, premium-inspired flavours with the Somerset Mature Cheddar & Onion, Sea Salt & Olive Oil and Black Truffle variants. A fourth flavour, Cider Vinegar & Sea Salt, is also available in the range exclusively to Tesco stores which hits shelves on 4 November.
The remaining flavours are available across the convenience and wholesale channels now with the launch supported through in-store activity and retail media to help drive awareness and visibility for the range.
Each variant comes in a 140g sharing pack to help elevate hosting opportunities and bring a more premium feeling to the Walkers brand. All four flavours come with an RRP of £2 per pack.
Wayne Newton, senior marketing director at Walkers, said: “Walkers Gold is a significant addition to our sharing portfolio and a launch we’re incredibly excited to bring to shoppers. From hosting friends and family this Christmas to sharing occasions throughout the year, our aim is to give shoppers more choice when they’re looking for something a little more elevated.
“For retailers, Walkers Gold creates an opportunity to encourage their shoppers to trade-up when selecting their sharing snacks, while broadening the choice available across the wider Walkers portfolio.”
