Tap into the seasonal opportunities with Booker’s support
WHOLESALER Booker is set to support retailers across the Christmas period with a new programme suited to the festive season.
Featuring a tranche of exclusive products, seasonal promotions across category-leading brands and expert advice, the new Christmas programme has been designed to maximise the sales potential for the period for Booker’s customers.
Colm Johnson, retail managing director at Booker, said: “Christmas is a crucial trading period for independent retailers, and convenience stores are perfectly placed to capture sales from early gifting through to entertaining and last-minute top-up shopping.
“With exclusive products, festive innovation and great-value promotions, we’re helping retailers drive footfall, grow basket spend and make the most of every Christmas shopping mission.”
The programme will run across Booker’s UK depots from the start of the November to help support retailers to reach out to consumers across different shopping missions for the Christmas period. This includes last-minute options, self-treat occasions, sharing and hosting options.
The seasonal support will run across key categories for the festive period as well including the likes of confectionery, impulse, soft drinks, alcohol and grocery to ensure that Booker customers can capitalise on demand across the board.
Furthermore, it will enable retailers to change to different shopper needs as the season continues with a combination of NPD, Booker Group exclusives and value-led promotions for customers.
Nicola Cranwell, category manager for confectionery at Booker, said: “Christmas is the biggest seasonal trading opportunity of the year, with a much longer selling period than Halloween and multiple shopper missions throughout the season.
“Demand begins building from late September as shoppers start purchasing festive treats, before shifting towards sharing and entertaining occasions as the season progresses. In the run-up to Christmas, gifting and stocking fillers become increasingly important as shoppers complete their last minute festive preparations.”
Highlights from the Booker promotion include:
• Booker Group exclusives:
– Lindt Lindor Shortbread.
– Terry’s Chocolate Orange Toffee Crunch.
– Terry’s Exploding Candy Ball.
– M&M’s Christmas Peanut Sharing Pouch.
– M&M’s Christmas Chocolate Sharing Pouch
• Confectionery:
– KitKat orange Santa.
– Cadbury Dairy Milk Biscoff Bauble.
– M&M’s Crispy Santa.
– Maltesers Reindeer.
– Merryteaser Gingerbread Reindeer.
– Celebrations Mini Box.
– Reese’s Trees King Size.
• Alcohol:
– Dead Man’s Fingers Spiced Rum 6x200ml.
– Yellow Tail Signature Series Red.
– Hardys VR range included in ‘Any 2 for £12’ deals.
– Isla Negra Seashore range included in ‘Any 2 for £12’ deals.
– Promotional offers across leading beer and cider multipacks including Stella Artois, Cruzcampo, Staropramen and Inch’s Cloudy Apple Cider.
