‘Champion Your Flavour’ with Tango ahead of new Hunger Games film
SOFT drinks brand Tango has unveiled its new campaign in partnership with the new The Hunger Games film offering consumers the chance to win £10,000.
Dubbed the ‘Champion Your Flavour’ promotion, the activation invites shoppers to scan the QR code found across participating products in the Tango range to vote on their favourite flavour from the brand. Shoppers who enter the competition will be in with the chance of winning the grand prize of £10,000.
The promotion will also see new pack designs across Tango Orange Zero’d, Tango Apple Zero’d and Tango Cherry Zero’d to tie in with the upcoming movie.
The activity has been timed to coincide with the release of The Hunger Games: Sunrise on the Reaping on 20 November to help build excitement for the next instalment in the film franchise, while also placing the Tango brand in a prominent position to attract fans of the films.
Promotional packs are available on shelf now until 22 December across the three variants including the two litre bottle format, 500ml bottles and 8-can and 24-can multipacks.
The campaign will also be supported with a tranche of marketing activity including chiller vinyls, pre-filled shippers, digital screens, barkers and hanging flags.
David Laidler, brand director of carbonates at UK distributor for Tango Carlsberg Britvic, said: “Tango is known for its bold flavours and fearless personality, so The Hunger Games feels like a natural fit. ‘Champion Your Flavour’ puts our Orange Zero’d, Apple Zero’d and Cherry Zero’d flavours at the heart of the campaign, while the £10,000 prize gives shoppers another reason to pick up Tango.
“We’re encouraging retailers to stock the promotional packs and give them strong visibility in-store around the film release, helping to attract shoppers’ attention and drive soft drinks sales.”
