Freshen up the biscuit aisle with Tim Tam Mint offer
AUSTRALIAN biscuit brand Arnott’s Tim Tam has announced its Mint variant has landed across Waitrose stores in the UK.
Aiming to tap into festive season sales through the mint variant, the newly launched Australian biscuit expands on the brand’s presence across the UK.
Each pack features the classic Tim Tam biscuit with a minty twist. A creamy mint filling sits between two chocolate biscuits crunchy biscuits which is then wrapped in a smooth chocolate coating.
Tim Tam Mint aims to deliver a more indulgent take on the classic Australian treat to match with consumer taste preferences here in the UK.
The launch also provides retailers with a timely opportunity to tap into demand for seasonal treats and sharing occasions across the Christmas period, whether this be over a cup of tea or shared out with family and friends.
Tim Tam Mint is available now across Waitrose stores with an RRP of £2.50 per pack.
Francesca Reid, global brand lead at Tim Tam, said: “Christmas is one of the biggest sharing and indulgence occasions of the year, making it the perfect time to introduce Tim Tam Mint to UK shoppers. Bringing a cool mint twist to the chocolatey, creamy and crunchy layers Tim Tam is known for, it’s a delicious festive treat that consumers can enjoy, share and gift throughout the season.”
