Tia Maria and Sophie Ellis Bextor in espresso martini campaign
POP star Sophie Ellis Bextor has reunited with the coffee liqueur brand Tia Maria with the return of the brand’s festive marketing campaign around the Espresso Martini cocktail.
Running now until January, the latest ‘Shake Up The Taste’ campaign puts the iconic cocktail serve at the centre of the marketing which is made up of paid media activity set to deliver more than 113million impressions throughout its run.
Speaking on the marketing, Sophie Ellis-Bextor said: “For me, the festive season is all about getting everyone together, putting the music on and turning any evening into a proper occasion. A Tia Maria Espresso Martini is always my go-to, so I’m thrilled to be working with the brand again this year. Here’s to raising a glass and dancing our way into the new year!”
Once again for 2026, the campaign will focus on the Tia Maria Espresso Martini to capitalise on the ongoing popularity for the cocktail serve, which NIQ data found consistently ranked within the top five bestselling cocktails in the UK.
The multi-channel campaign will run across video-on-demand, connected TV, streaming, YouTube, online video and digital out-of-home. This will also be supported by social media, trade media and retailer activations throughout the festive period.
Peter Dries, marketing director at parent firm Disaronno International UK, said: “Christmas is a key period for Tia Maria and the Espresso Martini remains a major recruitment opportunity for the brand. As part of our ‘Shake Up The Taste’ campaign, Sophie Ellis-Bextor has become a natural extension of Tia Maria.
“Her personality, authenticity and ability to connect with audiences make her the perfect partner. As we continue to grow Tia Maria’s relevance within contemporary cocktail occasions, Sophie’s ability to connect across generations helps us bring the campaign to life in a credible and engaging way.”
