Swizzels grows Halloween range with Double Lollies
BRITISH confectionery firm Swizzels has strengthened the line-up for Halloween this year with its new Spooky Eyeball Double Lollies packs.
Aiming to tap into the popularity of the Double Lollies variant during the season, the new 130g shareable pack brings a spooky twist to the classic sweet by transforming the packaging for the lollipop into eyeballs.
Each pack comes with an RRP of £1.25 and is designed to improve stand out on shelves and offer retailers something new to add to seasonal displays this Halloween.
The new Spooky Eyeball Double Lollies will join the rest of the Swizzels Halloween line-up on shelves which also includes the Monster Treats and Mummy Mix sharing bags which both feature some seasonal designs on packs to help draw consumers’ attention.
Alongside these seasonal variants, retailers can also tap into the Halloween demand by stocking up on Swizzels Sweet Shop Favourites, Party Mix and Sweet Treats packs for trick-or-treaters and Halloween parties. These packs do not come with Halloween-themed designs and so can be kept to be used over the Christmas period as well.
Clare Newton, trade & shopper marketing manager at Swizzels, said: “Halloween is a key occasion in the confectionery calendar and one of our busiest sales periods of the year as people stock up in preparation for parties, trick-or-treaters or at-home celebrations.
“We’d expect people to make more of the occasion this year, with Halloween falling on a Saturday and retailers should ensure they have a versatile and diverse seasonal range to appeal to different shopper missions.
“With our variety packs, sharing tubs and themed products, the Swizzels line-up supports retailers in meeting demand for sweet treats that perform on affordability, quality and choice, the top three priorities for consumers.
“With research showing that over half of shoppers only prepare for Halloween the week before, ensuring good last-minute availability will be key to maximising sales.”
