Drive snacks sales with key insights from KP Snacks
SNACKS manufacturer KP Snacks has unveiled its refreshed ’25 to Thrive’ ranging advice guide, providing retailers with the latest category insights and drivers to boost up sales.
The “easy to follow” advice from KP includes a range recommendation of the firm’s 25 best-selling products in the price-marked pack format that can help to deliver a well-balanced range for the convenience channel with the aim of driving up sales.
The guide has been designed using the latest insight with input from the KP SnackPartner retail ambassador forum, ensuring that information in the guide comes straight from the convenience shop floor.
The updated guide features a new, easy-to-follow planogram from KP with tips to help maximise on category sales, while also tapping into major consumer missions and occasions including food-to-go, treats and planned top-up occasions.
Furthermore, KP has said the newly updated guide offers clear direction on how to apply this guidance effectively to either a one-bay or two-bay fixture in stores and for stores of all shapes and sizes. The guide also refers to recent in-store retailer trials which found that implementing the guidance could add up to 15% to a retailer’s category sales.
Stuart Graham, head of convenience & impulse and value channels at KP Snacks, said: “KP Snacks is dedicated to helping independent retailers thrive in the fast-paced, high-value Bagged Snacks category.
“All 25 recommended SKUs are PMPs, highlighting the critical role of this format, which now accounts for 61% of Bagged Snacks sales, appealing to consumers by offering clear value and shelf standout.
“By harnessing the latest category insights and working directly with our KP SnacKPartner Forum for on-the-ground experience and input, we have updated ’25 to Thrive’ with fresh, actionable guidance to help retailers unlock additional category sales.”
Retailers can access the guide through the following link.
