Splashing out across shelves with Radnor Splash
SOFT drinks brand Radnor Splash has unveiled two new flavours to its still flavoured spring water range along with a new look across the bottles.
The two new flavours, Cherry and Summer Fruits, are set to join the core four fruity flavours in the Radnor Splash 500ml bottle range to bring the total number of variants to six.
Additionally, the two flavours will come in different multipack formats to suit all channel needs including a retail six pack as well as a more foodservice-focused 24-pack.
As part of the brand’s new look, new ‘crystal caps’ have been introduced to the top of Radnor Splash bottles, building further standout on shelves for the range as well as aiding in recyclability for consumers. Each cap is also attached to the bottle as well.
Made with Radnor Hills‘ own spring water and natural fruit flavourings, the Radnor Splash range is low in calories and offer an ideal source of sugar-free hydration for consumers.
Along with the two new variants, other flavours in the Radnor Splash range consist of Lemon & Lime, Strawberry, Apple & Raspberry and Orange & Passionfruit.
Chris Sanders, sales and marketing director at Radnor Hills, said: “A healthy drink for all ages, Radnor Splash is one of our most exciting brands and it’s experiencing extreme growth, regularly outperforming the market.
“We’re delighted to introduce these two brilliant new flavours to our range both of which are perfect for summer.
“Summer Fruits, which evokes the taste of warmer British weather, is a highly popular flavour, while Cherry, which ranks among the top five fruit flavours in global food and beverage launches, is a trending flavour we’re launching on the back of huge consumer demand.
“Our new crystal caps bring the look of our bottles bang up to date and we expect them to appeal to a wider market.”
