Highland Spring expands fruit flavoured water range
SCOTTISH bottled water brand Highland Spring has introduced two new variants for its Flavoured Still Water range with two new fruit flavoured drinks.
Building on the strong performance of the existing range, the new Highland Spring Flavoured Still Water drinks come in Orange & Passionfruit and Summer Berries variants in a bid to match more expectations from consumers.
Available from early April, the new drinks are sugar-free and join the existing portfolio of Apple & Blackcurrant, Lemon & Lime and Strawberry to offer five flavours in total.
Orange & Passionfruit will be available in 1.25 litre and 750ml formats, whilst Summer Berries will be exclusive to the 1.25 litre PET bottle.
The launch will also be supported by a £2million marketing campaign which includes out-of-home advertising as well as a national sampling programme to drive trial and repeat purchase.
Nic Yates, marketing director at Highland Spring, said: “Our flavoured still water range has been a tremendous hit with shoppers, and we’re excited to expand it with two fantastic new options: Orange & Passionfruit and Summer Berries to make your day fruitier.
“These additions performed exceptionally well in consumer research, achieving high scores for both satisfaction and purchase intent.
