Peroni and Asahi set to deliver for retailers’ off-trade
BREWER Asahi UK has unveiled a new range of 440ml can multipack formats across its brands in a bid to deliver extra value to retailers ahead of the summer months.
With the ambition to help grow sales across the convenience retail sector, the new multipack strategy has seen the introduction of a 10-pack of 440ml cans for the Peroni Nasto Azzurro brand as well as a four-pack of 440ml cans for the Asahi Super Dry lager brand.
According to NIQ data, small-pack 330ml can multipacks have seen a 26% decline in value sales over the year to October 2025 as shoppers continue to seek more value for their money.
With this in mind, Asahi UK believes it can deliver for this consumer expectation with its new range of 440ml multipacks.
Both Asahi 4x440ml packs and Peroni Nasto Azzurro 10x440ml packs are available via Bestway, Dhamecha, Parfetts, Booker and Filshill now and will also roll out to Co-op, Nisa and Costcutter locations from April.
Rob Hobart, marketing director at Asahi UK, said: “Premium 440ml multipacks are the single biggest opportunity for convenience retailers’ take-home lager sales. The evolution of our multipacks marks our commitment to giving our retail partners the tools they need to drive sales and profits in a changing economic landscape.”
