Retailers and shoppers set to win big with Cadbury
CHOCOLATE brand Cadbury has announced the return of its popular Big Win-Win promotion, offering retailers and shoppers the chance to win from a prize pot of £100,000.
Aiming to give back to retailers and their local customers, Cadbury’s Big Win-Win aims to embody the brand’s spirit of generosity by inviting shoppers to nominate their favourite store for a generous cash prize that both they and the store can receive.
In total, there is £100,000 worth of cash prizes up for grabs in the competition, with retailers set to win half of this prize pot across the board alongside their customers. There are 100 opportunities to win with 25 £1,000 cash prizes, 25 £500 prizes and 50 £250 cash prizes.
Additionally, the promotion is set to run for a total of six months this year, from March to August, across Cadbury’s full singles and Duos range. This includes PMP packs and plain packs, with a range of top sellers including Cadbury Twirl, Cadbury Dairy Milk and Cadbury Wispa.
To enter the promotion, shoppers can simply purchase any participating Cadbury singles or Duos pack, go to the dedicated microsite and enter their details with the barcode and batch code from their pack to prove the purchase. If they are selected, they will then be asked to nominate their favourite local store to win a cash prize, too.
Packs will also carry the campaign’s promotional flash across these packs to further draw attention to the competition.
The Big Win-Win is being supported with an above-the-line marketing campaign, including OOH, digital, social media and PR content. And for retailers who are seeking to promote the competition, there is a comprehensive suite of POS materials available from Mondelēz International representatives.
Clotilde Darie Lheureux, Cadbury pick me up brand manager at Mondelēz International, said: “Cadbury’s Big Win-Win campaign is an exciting and engaging way for us to give back to the people who continue to make the brand what it is today.
“From our retail partners to our loyal shoppers, Big Win-Win is our way of saying thank you for the role they play in Cadbury’s story, while creating moments of shared joy and success where it matters most.”
