Maxing mealtimes with Pepsi Max for consumers
PEPSI Max has unveiled its latest campaign centred around mealtime opportunities and invites shoppers to pair up dinner with Pepsi Max.
As part of its integrated #BetterWithPepsi campaign, the disruptive multi-channel rollout will be seen across billboards, TV screens as well as social media with a simple message: “A great meal without Pepsi Max? That’s criminal!”.
The tongue-in-cheek messaging aims to bridge the gap between a standard meal and a more satisfying one through Pepsi Max.
The centrepiece of the campaign is a new “high-energy” social film that brings some “food crimes” to life with the likes of drive-thru orders without a drink, to lunchtime snacks bereft of something to wash it down with. In these instances, the Pepsi Patrol Squad track down these situations and come to the rescue with Pepsi Max in hand.
Steven Hind, CMO beverages UK&I at PepsiCo, said: “Pepsi MAX has always been about maximum taste, and our latest #BetterWithPepsi campaign sees us take that often-overlooked satisfaction to a wealth of tasty meal moments.
“By pairing our iconic bold flavour with some of the UK’s favourite meals, we’re ensuring that total enjoyment is never left off the menu again.”
