Promotional packs offer the chance to win holidays
BAKERY brand Hovis has unveiled its new collaboration with leading outdoor activity provider PGL with a new on-pack promotion.
The partnership will see new packs of Hovis Soft White loaves roll out across stores, offering consumers the chance to win one of 62 action-packed PGL adventure holidays.
Hovis said the new initiative will aim to inspire outdoor activity and family holidays whilst bringing an additional buzz to bakery sections across stores.
The on-pack competition concludes on 3 April and can be seen across packs of Hovis Soft White 800g Medium, Thick and Extra Thick loaves.
Mark Brown, chief marketing officer at Hovis, said: “Our new partnership with PGL aligns perfectly with our ‘Strength Baked In’ positioning, as we believe that building strength through family, togetherness and adventure is something that resonates strongly with many consumers.
“Standard white bread remains a category essential for retailers, accounting for 41% of all pre-packaged bread units sold each year, and our Hovis Soft White is a staple for countless households.
“This collaboration aims to drive increased engagement with the bread fixture at a time when many families are value-conscious and are seeking opportunities from trusted brands to win high-value, standout prizes.”
Michelle Evans, director of product and marketing at PGL, said: “PGL is driven by providing access to experiences that not only help young people connect with the fun of being outdoors, but also enjoy residential adventures to help unlock and build life skills.
“We are delighted to partner with Hovis to extend these engaging experiences to even more children and families across the UK, encouraging them to discover the benefits of outdoor adventure.”
