New savoury snacks from pladis to TUC into
GLOBAL snacking firm pladis has expanded further on its Jacob’s TUC Sandwich range with the addition of two new flavours to the portfolio.
Aiming to capture further sales within the savoury snacks market, pladis has unveiled the new Sweet Chilli & Sour Cream and Cream Cheese & Chive flavours for the TUC Sandwich range.
The two new variants join the original TUC Sandwich Cheese variant, offering a trio of popular flavour combinations that consumers resonate with, says pladis.
The two new TUC Sandwich flavours will roll out across grocery, convenience and wholesale locations from 16 March.
Scott Landay, senior brand manager at pladis UK&I, said: “Our new TUC Sandwich Sweet Chilli & Sour Cream flavour brings together the familiar savoury crunch of TUC crackers with a vibrant blend of sweet chilli heat and smooth tangy sour cream flavour.
“Meanwhile, TUC Sandwich Cream Cheese & Chive pairs rich, creamy cream cheese flavour with the mild, savoury notes of chive — all sandwiched between two signature crunchy TUC crackers.
“We know that snackers want big flavour and instant satisfaction, and that’s what these new TUC Sandwich additions deliver. They dial up the TUC experience with bold, punchy taste and creamy fillings that ensure every bite is full of crunch and flavour.
“As the UK’s only branded savoury sandwich biscuit, and already one of the top 10 products in the category, TUC Sandwich is uniquely placed to meet the growing demand for delicious snacks that bust hunger fast.”
