It ‘Bakes You There’ marketing returns for 2026
AUTHENTIC bagels brand New York Bakery has returned to TV and broadcast video on demand (BVOD) services with the return of its ‘Bakes You There’ campaign.
Building on the strong momentum for the campaign seen in 2025, the relaunch of the marketing has been seen on TVs and BVOD options since 2 February and will conclude on 14 April. This includes across popular programming on ITV2, E4, Film4 and Sky News.
The 30 second film focuses on a young girl who is transported to the streets of New York City after taking a bite of her breakfast bagel before she is brought back to reality by her mum’s call.
Targeted at busy households, the campaign aims to tap into the everyday breakfast rush and small moments of enjoyment for consumers within this.
The campaign has been relaunched for the second consecutive year after the New York Bakery brand said it received strong levels of customer engagement and recall.
Claire Kong, marketing director at New York Bakery, said: “Following the strong performance of our 2025 activity, which drove meaningful in-store engagement and strengthened brand visibility, we’re delighted to return with ‘Bakes You There’ for a second year in 2026.
“As the UK’s number one bagel brandi, we remain committed to investing in activity that drives awareness at scale and keeps New York Bakery front of mind with shoppers.
“The campaign celebrates the escapist power of food, bringing the taste of authentic New York-style bagels to life and showing how a single bite can whisk everyday Brits to the Big Apple.
“By pairing fun and fantasy with relatable, everyday breakfast moments, the creative reinforces our New York heritage while connecting meaningfully with busy households across the UK.”Â
