Hendrick’s marks first permanent addition in nine years
GIRVAN-BASED gin brand Hendrick’s Gin has added its first permanent addition to its range in nine years with the launch of Another Hedrick’s Gin.
The new spirit from the ‘Cabinet of Curiosities’ boasts a gin that has been infused with rose and cucumber with a light orange blossom and decadent cacao beans which is house inside a striking white bottle.
The new bottling comes with an ABV of 41.1%, matching the standard Hendrick’s Gin counterpart, with an RRP of £33 per bottle.
Another Hendrick’s Gin has been inspired by Hendrick’s master distiller Lesley Gracie’s love for chocolate and flowers which pushed her to develop a new gin containing cacao, which few other gins do.
Gracie said: “Another Hendrick’s is the complete opposite of what we’ve been doing for the past 25 years, and the delectable combination of orange blossom and cacao beans is really rather unusual.
“As a spirit with endless possibilities, I wanted to find a way to combine two of my favourite things in a way that felt authentic to Hendrick’s. After experimenting with different elements from the Hendrick’s Gin Palace’s tropical greenhouse, I discovered this brilliant profile featuring a depth of flavor, hint of sweetness and lift of freshness that is completely distinctive.”
Another Hendrick’s aims to deliver an impression of duality between itself and the core Hendrick’s Gin, says parent firm William Grant & Sons (WG&S), with a new spirit that is identical in its core qualities to the classic gin but provides a different take on how it is delivered and provides a unique new release for a new generation of gin enthusiasts.
This also marks Hendrick’s only innovation in the brand’s history to be launched globally across all markets and marks the start of an important year for the brand, according to WG&S.
Nora Torpey, global brand managing director at Hendrick’s Gin, said: “Hendrick’s has always been a brand that leads with creativity and originality, subverting category norms and conventions as a matter of course.
“The release of Another Hendrick’s supercharges this and is far more than a line extension. By releasing ‘another’ side of ourselves, we make Hendrick’s more dynamic, more culturally resonant, and more powerfully positioned to lead the next era of premium spirits growth.”
