Dr Pepper give a Swirl for new limited edition flavour
FLAVOURED carbonate brand Dr Pepper has unveiled its new limited edition flavour with the launch of Dr Pepper Cream Swirl.
The new limited edition drink aims to tap into the growing demand for more bold flavours within the soft drinks space, says parent firm Coca-Cola Europacific Partners (CCEP).
Dr Pepper Cream Swirl combines the brand’s iconic 23 unique flavour-taste with a swirl of silky cream to deliver something different and more enticing to the market. The new variant follows on from the success of the launch of Dr Pepper Cherry Crush Zero Sugar which hit shelves for Valentine’s Day 2024.
The limited-edition drink is dairy-free and HFSS-compliant, appealing to new and existing Dr Pepper fans who are seeking more bold flavours from the range.
Available across stores now, the new drink comes in a 330ml can – in both single and multipack formats – as well as 500ml and two litre bottles and will be available until February 2027.
Each pack also features a twist on its design features with a cream and brown-burgundy swirl design to deliver maximum stand-out on shelf. Retailers can also request Dr Pepper Cream Swirl POS materials and download digital assets via MyCCEP.com.
And to further expand its reach for shoppers, the launch will be supported by a disruptive marketing campaign including an on-pack promotion offering shoppers the chance to win ‘Dr Darey’ prizes through QR codes. The campaign will also feature ‘Dare or Darey’ challenges across TikTok and Snapchat, with sampling opportunities also available.
Rob Yeomans, VP for commercial development at CCEP GB, said: “Dr Pepper has a loyal fanbase thanks to its unique flavour and brand personality and continues to deliver growth ahead of the wider flavoured carbonates category.
“We’re really excited for fans to try the new Cream Swirl flavour, building on the huge success of the limited-edition Dr Pepper Cherry Crush Zero Sugar last year. Limited editions are a great way to drive excitement, spark conversation and bring new shoppers into the brand – all while helping our customers boost their soft drink sales.
“The supporting campaign is packed with the personality that Dr Pepper always brings – with eye-catching POS and digital assets via My.CCEP.com, we can’t wait to see how retailers get behind it and activate in store.”
