Fresh new taste for the off-trade comes from Sevilla
DRINKS giant Heineken UK has unveiled its brand-new variant for the Cruzcampo Spanish beer range with the launch of its new Cruzcampo Sevilla Orange flavour.
Offering consumers a refreshing and crisp 3.3% ABV lager complete with a distinctive and zesty flavour of Seville oranges, the new beer will be available across grocery and convenience from this March in packs of four 440ml cans.
Heineken reckons this new launch for the Cruzcampo brand will help to further propel the brands success in the UK. This comes after Nielsen IQ data for 2025 which found that the Spanish lager brand had held 2.7% value share of the entire beer category.
Additionally, CGA and NIQ research found a rising demand for the fruit beer segment with a year-on-year increase of 12.4% and the introduction of Cruzcampo Sevilla Orange will provide a credible, premium option for retailers to further capitalise on the brand’s popularity, says Heineken.
Cruzcampo Sevilla Orange will feature as part of a multi-million-pound camopaign ‘Choose to Cruz’ master-brand campaign which will feature across live TV, digital, social and out-of-home from May through to the summer.
Each four-pack of the new lager will come with an RRP of £5.80. Retailers can also find out more about the new launch by visiting Heineken’s dedicated platform Star Retailer.
Alice Batsford, senior brand manager at Cruzcampo, said: “Shoppers are increasingly looking for premium lagers that deliver great quality while still offering value for money. With the introduction of Cruzcampo Sevilla Orange we’re able to bring a vibrant new flavour to our range – a refreshing lager that suits evolving consumer trends without compromising on taste and quality.
“With the launch of Cruzcampo Sevilla Orange, we’re staying true to the brand’s authentic Sevillian roots while introducing a flavour that feels both distinctive and naturally aligned with our heritage.
“It’s an exciting step that builds on the momentum behind Cruzcampo and gives retailers a fresh opportunity to tap into growing demand for flavour‑led options.”
