Pot Noodle taps into the evening mealtime opportunity
QUICK meals brand Pot Noodle is set to tap into the evening meals segment with the launch of its new Noodle Blocks format.
The new format comes in four of the brand’s flavours with Chicken & Mushroom, Original Curry, Beef & Tomato and Bombay Bad Boy as the brand aims to tap into a new mealtime opportunity.
Parent firm Unilever said the launch aims to tap into the growing demand for block noodle occasions with shoppers, with a particular demand for this format found at evening meals according to Nielsen data.
Further to this, Unilever said the new format will tap into the demand from consumers for more convenient, timesaving and satisfying evening meals and, with the Pot Noodle name already familiar to many shoppers, the household products firm reckons the new addition will add further strength to store aisles.
Each pack contains the Pot Noodle noodles, a seasoning sachet as well as a wet sauce sachet that fans of the Pot Noodle brand will already be familiar with. Every flavour in the range also comes with an RRP of £1.20.
The launch will also be supported by a marketing campaign, which is live now until April, including new television and cinema placements.
Georgina Bradford, general manager foods UK & Ireland at Unilever, said: “We are thrilled to bring our most-loved Pot Noodle flavours into a new format. We know that consumers are increasingly looking for convenience and affordable evening meals, and this launch directly meets the demand with the taste they already love.
“This offers a huge opportunity for retailers to invigorate the block noodle segment with a trusted, category-leading brand.”
