Feeling fresh for the Whole Body from Dove
HOUSEHOLD products firm Unilever has expanded further on its whole body deodorant portfolio with new launches across its key brands including Dove.
Following on from a profitable launch in the US for the range, the new Dove Whole Body Deodorant portfolio aims to replicate this success for retailers in the UK through a trio of new scents for the range.
Available in stores now, the new Dove range comes in Lavender & Camomile, Raspberry & Rose and Sea Mist & Peony scents. All three have been dermatologically tested and the Sea Mist & Peony scent is also hypoallergenic.
The new Dove Whole Body Deodorant range comes in a range of pack formats as well including a 150ml spray and 75ml stick. Both the Lavender & Camomile and Raspberry & Rose scents are also available as a 75ml lotion.
The new launch will also be supported by a raft of marketing support from Unilever with a heavyweight £5.5million social-first marketing campaign for Dove running from April which will see the brand partner with key content creators and span across digital platforms including YouTube, podcasts, broadcast video-on-demand and streaming service CTV.
Additionally, the Dove Men+Care brand will also see new Whole Body Deodorant launches through its new scents Marine + Blue Cypress, Bamboo + Aloo and Cedar + Shea Butter. Both the Marine + Blue Cypress and Bamboo + Aloo come in the 150ml Spray, 75ml lotion and 75ml stick formats whilst the Cedar + Shea Butter comes in the spray and stick formats only.
Meanwhile, Unilever has also expanded on its Sure and Lynx Whole Body Deodorant ranges following on from the launch for the two brands in 2025.
Sure has introduced its new Rio Coconut and Amber Woods fragrances to the range to deliver a new on-trend floral and fruity fragrance. Meanwhile, Lynx has introduced the Lynx Lower Body Vanilla and Bergamot scent, tapping into the rising demand for “gourmand scents” from Gen Z shoppers, which TikTok Studio Analysis research found was a rising demand from the generation.
Chris Barron, general manager for Unilever’s personal care business in the UK&I, said: “The adoption of whole body deodorants is the biggest personal care behaviour change in over 45 years, and we are committed to leading this new category.
“Unilever’s whole body launches transformed the growth trajectory of the deodorants category in 2025, and the addition of new brands presents a huge opportunity to drive growth for retailers.
“By expanding our portfolio with trusted brands like Dove and Dove Men+Care, alongside new scents from Sure and Lynx, we are meeting a wider range of consumer needs, from skincare and sensitivity to performance and fragrance.
“This strategic expansion is proven to attract new shoppers and drive incremental value for our retail partners. With significant marketing investment planned for 2026 to help consumers understand which whole body product is suited to their daily needs, we are confident in delivering further category growth.”
