Crack open a can and pour it over your dinner
ARTISANAL canned sauce brand Potts’ Partnership has reported an increase in its sales following on from its vibrant and unique designed cans.
Aiming to tap into the rising demand for ‘kitchen couture’ across the UK, Potts’ made the decision to move its range of ready-made sauces into 330ml aluminium cans which has resulted in a double digit growth in sales for the brand across Tesco stores.
And the brand built further on this move into a canned format in 2025 when Potts’ unveiled its new can art makeover, ensuring strong stand-out on shelf for the brand especially as it stands among other glass jar options in ambient food aisles.
Approximately 3million of the cans are now sold every year, which also means that around ten tonnes of single-use plastic packaging is being saved from going to landfill due to the more sustainable nature of the cans.
The brand offers classic sauce options such as Tikka Masala Curry, Sweet & Sour or Ragu alla Bolognese with Red Wine & Sundried Tomato and also offers some more experimental options including Mexican Pibil Fajita Sauce, Japanese Katsu Curry or Ragu alla Calebrese Pasta Sauce. Each can comes with an RSP of £3.30.
Ian Butt, spokesperson for Potts’ Partnership, said: “‘Geared specifically at flavour obsessives, our meticulously researched range of authentic, restaurant quality sauces celebrate Indian, South American, Mediterranean and South-East Asian cuisine over-index in terms of culinary discernment as we seek to bring chef-led flavour to everyday cooking.
“Sustainable thinking is also a key strand of our wider agenda as growing numbers of shoppers seek to anchor their food choices responsibly, whilst at the same craving a generous dash of theatre within the cooking sauce fixture.”
