Fresh new look for a nostalgic mainstay of confectionery
CONFECTIONERY brand Barratt Sweet Shop has unveiled a bold rebrand across its portfolio of sweets, bringing its nostalgic sweets with a fresh new look.
The rebrand spans across nine SKUs across Barratt’s iconic Wham, Fruit Salad and Flumps sweets, including brand new launches for the brands.
Wham has unveiled a trio of new launches with Wham Chewy Asteroids, Sour Belts & Sweet Eggs and Tangy Rockets. Meanwhile, Fruit Salad has unveiled the new Fruity Mix, Squishy Sunburst and Duo Combo variants and Flumps has brought some twists to the classic marshmallows with its Jumbos, Originals and Hearts options – a timely addition for Valentine’s Day.
All of the new packs feature the brand’s new mascot as well, George the Jaguar, who aims to embody the brand’s “daring, irreverent DNA” says Barratt, including its East London home.
The RRP for the new Barratt Sweet Shop offer ranges from £1 up to £1.50 dependent on product and will be available across Hancock’s, Bestway, Confex, Sugro, Unitas and Monroe locations across February and March.
Michael Inpong, chief marketing officer at parent firm Valeo Foods UK, said: “The Barratt Sweet Shop rebrand is about reigniting excitement into confectionery. Over time, the category has started to feel like a commodity, and we’re here to bring the fun and swagger back to sweets.
“Barratt is a British brand that has shaped the way we enjoy confectionery for over 177 years, and this relaunch celebrates that heritage while looking forward – bold flavours, playful energy, and a confident new look that stands out on shelf.”
