Get a head start into the football frenzy for the summer
AMBIENT British foods brand Fray Bentos is set to kick off a football crazy year with the roll out of its new Chicken Tikka Match Day Pie.
Ideally timed for the incoming summer of wall-to-wall football with the Fifa World Cup, the new pie is now available in Morrisons stores nationwide and will also roll out to Asda, B&M and Home Bargains in spring.
Each pie comes filled with chicken pieces in a spiced tikka style tomato sauce and offers a bold mash up of two things football fans know and love – pies and curries. This filling is wrapped in the brand’s signature 64 layer golden puff pastry.
With an MRRP of £2.99, the Chicken Tikka Match Day Pie is the latest limited-edition variant in the Fray Bentos range, which has been a firm favourite with consumers across the UK for generations now.
Jude Smart, brand manager at Fray Bentos, said: “Fray Bentos pies have stood the test of time, and have been part of British mealtimes for generations. We’re proud of this heritage, but we’re not stuck in the past.
“We’re evolving the range so it speaks to a new generation who want proper food that’s tasty, convenient and doesn’t cost the earth
“With football fever building and Scotland and England heading across the Atlantic this summer, this launch is made for match days.
“Whether you’re pilling round a mate’s place or gearing up for the kick off at home, it’s proper food with a football twist that’s ready when you are.”
