UK DRS takes a step forward as managing body renames itself
NON-PROFIT organisation UK Deposit Management Organisation (UK DMO) has unveiled its new trading name as the firm takes another step towards delivering the deposit return scheme across England, Scotland and Northern Ireland.
Now known as Exchange for Change, the announcement marks another important milestone in the delivery of the UK’s DRS, says the firm, which will go live in October 2027.
Exchange for Change said the new name reflects the scheme’s core purpose: a simple exchange where people return their empty drinks containers to reclaim their deposit while also highlighting how this will have a wider positive impact on the UK’s environment.
Under the regulations, the firm’s new logo will also be a required part of container design for drinks included in the scheme – PET plastic, aluminium and steel containers between 150ml to three litres – helping customers recognise in-scope items and understand how to return them.
Additionally, the new logo aims to make the return process clear with a unified message across packaging and infrastructure for the industry.
Russell Davies, chief executive at Exchange for Change, said: “Our new name reflects what this scheme is about: making a simple change that has the power to transform streets, communities and recycling habits across the UK.
“The brand icon is intended to become synonymous with the scheme itself, providing a consistent visual cue that supports participation and helps drive cleaner streets and communities.
“We’re excited to take this next step and will keep working closely with partners across the UK, supporting them in preparing for the launch of the scheme and making sure that together we deliver real change and a scheme that works for everyone.”
Commenting on the announcement from Exchange for Change, Travis Way, managing director at reverse vending manufacturer EcoVend, said: “Public engagement will be one of the defining factors in whether the UK’s deposit return scheme succeeds, so giving it a clear, consumer-friendly identity is a significant and welcome step.
“A scheme like DRS only works when consumers, producers and retailers are all aligned, and consistency in naming, branding and messaging will be critical to driving participation at scale.
“There’s no doubt DRS represents a major adjustment – behaviourally for consumers and operationally for producers and retailers – but a joined-up approach that prioritises clarity and simplicity will help make that transition smoother. The commercial opportunities are substantial, and the circular economy benefits are even greater.”
