Sleek new look rolls out across the RTD category
READY-TO-DRINK (RTD) brand Jack Daniel’s & Coca-Cola has unveiled a new slimline can format across the entire range of drinks.
The new 330ml slim can are available in convenience stores nationwide now across the full range of drinks consisting of Jack Daniel’s & Coca-Cola Original Taste, Jack Daniel’s & Coca-Cola Zero Sugar and Jack Daniel’s & Coca-Cola Cherry.
The new format aims to tap into the rising consumer demand for a more portable and premium option in the RTD category and enhance the product’s premium appeal. In addition to this, the slimline cans aim to improve stand out on shelf for retailers and make merchandising more efficient with other slimline cans from the wider Coca-Cola Europacific Partners‘ (CCEP) RTD range in chilled and impulse spaces.
The sleek cans also bring some sustainability benefits by using less packaging and making it easier to transport and store at scale.
Marketing support will continue throughout 2026 for the brand in a bid to drive trial and purchase with consumers, with activity designed to reward the retailers behind the category’s success, says CCEP.
Elaine Maher, associate director for alcohol RTD at CCEP GB, said: “We’ve taken the number one ready-to-drink and made it even better. It’s the same iconic serve, combining the trusted taste of Jack Daniel’s & Coca-Cola, but now with a bold new look that’s made for modern drinking occasions.
“As we build further momentum with activations and promotions later in the year, there’s a real opportunity for retailers to capitalise. We know that ‘cold is sold’, so retailers who give us strong visibility in chillers are best placed to convert shopper interest into sales.”
