Baileys builds chocolate appeal for the Easter season
IRISH chocolatier Lir Chocolates has expanded on its Baileys Chocolate range for the Easter season with its new Caramelised Popcorn variant.
The new Baileys Caramelised Popcorn Egg features a smooth milk chocolate shell infused with the flavour of Baileys Original Irish Cream, embossed with the Baileys logo and packed with whole pieces of caramelised popcorn for a sweet and salty crunch.
Lir aims to deliver strong stand out on shelf for the new variant through some “movie-style” design, making it a perfect addition to any Easter assortment this season. The new Baileys Caramelised Popcorn Egg is available at selected retailers for an RRP of £12.
In addition to the new chocolate egg, Lir is also set to bring back its Baileys Chocolate Original Easter Egg following strong performances for the treat in both 2024 and 2025.
This classic favourite features a smooth Baileys-flavoured milk chocolate shell egg and is accompanied with a selection of Baileys Original Chocolate Truffles. This also comes with an RRP of £12 per pack.
Ethan Duffey, brand manager at Baileys Chocolate, said: “We continue to see strong interest in affordable indulgence, particularly during key seasonal peaks like Easter.
“The success of the Baileys Original Egg has shown just how much shoppers respond to quality and familiarity, so introducing a new flavour format allows us to build on that momentum.
“Seasonal events remain a key sales driver for retailers and the trust consumers have in the Baileys brand makes it an ideal way to encourage trade-up in the category.”
