Terry’s introduces first ever ‘marble’ chocolate Easter egg
HOUSEHOLD favourite Terry’s Chocolate has unveiled an orange filled line-up for its Easter selection this year including its first ever Marble Egg.
Aiming to replicate the brand’s success during the Christmas season, Terry’s line-up of Easter treats aims to make waves this year with consumers through its Marble Egg offer. The elegant-looking egg makes it an ideal gift for the season, with an extra thick shell egg that is marbled with swirls of chocolate orange and houses the iconic Terry’s Chocolate Orange inside.
The innovation pays premium cues at a price of £14 RRP and aims to tap into the rising growth of the giant shell egg market, which Worldpanel by Numerator found rose by 4% during Easter 2025.
Building on this decadent gifting opportunity, Terry’s is set to deliver for some self-treat indulgences across the season with the return of its Terry’s Chocolate Orange Cream Filled Egg. A popular addition to the season, as evidenced by it selling out on TikTok in Easter 2025, Terry’s reckons consumers will be eagerly awaiting the return of this item.
And to help tap into the popularity of the Cream Filled Egg even further, Terry’s has introduced a new multi-pack edition of the variant. Offering five eggs in a pack with an RRP of £3.50, the launch is an ideal option for those seeking to treat friends and family this season.
Also returning for 2026 are the Terry’s Chocolate Orange Exploding Candy Egg, Terry’s Chocolate Orange Egg with Mini Eggs – also available in a white chocolate variant – and its extra-large Terry’s Chocolate Mint Shell Egg. Terry’s Chocolate Mini Eggs and Terry’s Chocolate Mini Egg Tablet bar will also make a comeback on shelves.
Terry’s is keen to cement itself as a core brand for the Easter season in 2026, especially following its success during the period in 2025. According to Worldpanel data, value sales for the brand increased by 28.5% during the occasion, over four times the rate of the wider Easter chocolate market highlighting its clear popularity.
Mimi Williams, senior brand manager at Terry’s, said: “Terry’s is fast becoming as iconic at Easter as it is at Christmas. Not only are we bringing back strong fan favourites, such as the sellout Terry’s Chocolate Orange Cream Filled Egg, but we’re introducing new lines that will excite shoppers and build on the strengths of the Terry’s brand.
“Whether shoppers want to treat themselves, or give friends and family a delicious gift, we’ll have something for everyone this Easter.”
