Targeting vapes sales with SKE device offering over 10k puffs
GLOBAL vape brand SKE has unveiled its first ever device offering over 10,000 puffs with its new 15k range.
The new SKE BAR 15K is available now to the UK market, with the company fully confident that it will drive record sales amid growing consumer demand for refillable products.
Its launch comes amid a surge in sales for big puff devices in the UK, with an estimated 3million units per week sold by the end of 2024, according to Material Focus research.
The rechargeable 15K device features a 2ml pod and a 10ml e-liquid container, and comes in 16 of SKE’s best-known and best-selling 600-puff vape flavours.
Despite the larger capacity, the devices still feature SKE’s sleek design and transparent pods so consumer can track e-liquid levels and incorporates unique technology to ensure a consistent flavour quality throughout use. It also includes a battery that lasts up to 48 hours on a single charge and a smart display that tracks the battery level.
The SKE BAR 15K puff device comes with an RRP of £12.99, with the 12ml refill at £7.99 RRP.
Chris Dong, regional sales director at SKE, said: “The industry has undergone significant change to comply with new regulations, driving a big shift in product development.
“Our 15K device will provide a substantial boost to specialist, convenience, independent, forecourt and multiple retailers, as big puffs are proving popular among consumers by helping them transition from disposables and conventional cigarettes.
“By replicating flavours from our small-puff range, we’ve made the switchover even easier, and our new big puff device delivers a mouth-to-lung inhale that feels similar to cigarettes, creating a smoother quitting journey for smokers.”
