Primula brings back festive Pigs in Blanket flavour

Christmas flavour is back on the shelves from Primula Cheese

A tube of Primula Cheese Pigs in Blankets flavour stands next to a small bite serve using the cheese. This is against a red velvet background.
Cheese spread brand Primula has brought back its festive Pigs in Blankets flavour in time for the Christmas season this year.

CHEESE spread brand Primula has brought back its popular Pigs in Blanket Limited Edition flavour for the Christmas season this year.

Following on from a rampant customer demand in 2024, Primula has brought back the indulgent spread to bring an extra touch of flavour to consumers’ dishes this Christmas.

Available on shelves now, Primula Pigs in Blankets has paired the brand’s creamy cheese spread with smoky notes of pigs in blankets and is ideal to serve with Yorkshire puddings, roast potatoes or seasonal breads and crackers.Pack shots of Primula Cheese Pigs in Blankets flavour.

Each tube contains real cheese and is available exclusively to Iceland stores now. Customers will also be able to pick this up as part of the store’s five for £5 multi-buy deal in-store, which also runs as a 10 for £10 purchase online.

Speaking on the returning flavour, Lindsey Simpson, Primula new product development manager, said: “Nothing says Christmas quite like Pig in Blankets, so we’re thrilled to be bringing back this fun, festive flavour for another year.

“Our customers had a lot of fun with it in 2024, so we can’t wait to see how they choose to squeeze it into their festive traditions this year.”