Providing an extra sweet touch in Spar for this Christmas
SEASONINGS and sauces brand The Flava People has extended its listings for its alcohol-free Baileys Caramel Sauce into Spar Scotland stores in time for Christmas.
In addition to a nationwide expansion across B&M and Aldi stores, Baileys Caramel Sauce has launched into 400 Spar stores across Scotland and Northern Ireland through a new distribution deal secured with the two symbol group’s wholesalers, CJ Lang & Son and Henderson’s Foodservice respectively.
Scott Dixon, managing director at The Flava People, said: “Baileys Caramel Sauce has fast become a consumer favourite in supermarket retail. Now Spar shoppers looking for an indulgent, ambient and versatile product from the much-loved Baileys brand can pick one up in their local convenience store, ready to use in hot or cold drinks or drizzled over desserts.Â
“The combination of Baileys being a trusted brand, ease-of-use, and a standout flavour profile makes it a perfect Christmas hero.”
Each Baileys Caramel Sauce comes in a 200ml bottle at £2 RRP and provides Spar retailers with an additional sweet touch as we head into the Christmas season.
The sauce brings the indulgent and distinctive taste of Baileys Irish Cream into a versatile, squeezy bottle that can be used across a range of items including desserts, hot drinks, ice cream and paired with alcoholic or non-alcoholic drinks.
Dixon said: “Baileys is recognised by 98% of the UK population so there is instant shopper trust and a strong emotional resonance, making it a powerful tool for convenience retailers to drive volume sales and build basket value.
“The Baileys brand continues to thrive across multiple categories, and its arrival in Spar Scotland and Northern Ireland underscores how strategic collaborations can unlock further potential in adjacent markets.
“With the rise of home baking, elevated coffee culture, and premium dessert experiences, Baileys Caramel Sauce is well-positioned to cater to these growing consumption occasions, further reinforcing The Flava People’s commitment to differentiated, high-impact offerings.”
