Embrace a sweeter taste with Snack a Jacks snacking
RICE cake snacks brand Snack a Jacks has shaken up the range with the introduction of its latest flavour variant, Lightly Salted Caramel.
The sweet new addition aims to vary up the flavour selection as part of the Snack a Jacks Minis range and coincides with the launch of a new pack design for the format, featuring a new polka dot look that aims to reinforce the brand’s more playful nature, says parent firm PepsiCo.
Further to this, with health still a strong consideration for consumers, each of the Minis pack formats include a flash on packs to highlight the caloric content of each flavour – 88 calories for the new Lightly Salted Caramel variant.
The new flavour is available in two different pack formats including the brand’s new 80g Grazing Bags as well as existing multipacks. In addition to the Lightly Salted Caramel flavour, the 80g pack format also comes in Zingy Salt & Vinegar to offer shoppers greater choice in their snacking.
The new packaging design aims to deliver a stronger stand out on shelves for retailers and build awareness for the brand as we come into the winter months, making it ideal for those consumers hosting seasonal parties and are looking to shake up the snacks bowl.
Snack a Jacks Lightly Salted Caramel is available across grocery, convenience and impulse channels with the brand’s new Minis range – five pack with a RRP of £2. The Snack a Jacks 80g Grazing Bag is also available on shelves for £2.25 RRP.
Cynthia Finke, marketing director of permissible brands at PepsiCo, said: “It’s no secret that consumers are on the hunt for products that balance their health needs with indulgence. By holding the top three bestselling SKUs in the rice cakes segment, our Snack a Jacks brand has already been delivering this to shoppers for some time.
“With the launch of our Lightly Salted Caramel flavour, we’re giving consumers even more snacking choices for when they’re looking for a better-for-you, sweet rice cake option. Combined with our bold packaging update that will ensure the brand stands out on shelf, we’re evolving our range to increase our relevance with modern day shoppers.”
