Staples of the festive season collaborate to deliver limited edition tipple
TWO staples of the Christmas season have collaborated for the first time with the introduction of the new Baileys Terry’s Chocolate Orange Irish Cream Liqueur.
Combining flavours of chocolate and zesty orange with the distinctive taste of Baileys Original Irish Cream, this indulgent treat aims to help retailers to drive up some sales from the off-trade in the run to Christmas with shoppers who are seeking a unique gift for friends and family, or to try something new for this festive season.
Parent firm to Baileys, Diageo, says the limited edition bottle will help to build stand out on shelf during the Christmas period and slot perfectly into seasonal displays across stores.
Available on shelves now, the new Baileys Terry’s Chocolate Orange Irish Cream Liqueur comes at £11 RRP in a 500ml bottle at an ABV of 17%. The limited edition tipple is available for purchase in Tesco, Sainsbury’s, Morrisons, Asda, Waitrose, Amazon and Co-op stores now.
Whilst the two do enjoy a year-round appeal, both brands have a unique and special association to the Christmas season. Last year, more than two bottles of Baileys and two Terry’s Chocolate Orange packs were sold during Christmastime, according to Nielsen data.
Terry’s hasn’t been shy on its NPD for this festive season as well as the brand recently introduced its new Caramel flavour Chocolate Ball for Christmas.
Charlotte Gibbon, category marketing director for gins, Baileys and Pimm’s, said: “We’re giving consumers the ultimate gift this Christmas by bringing together two iconic brands – Baileys and Terry’s. Uniting these brands creates the ultimate festive spirit – in every sense – and will undoubtedly get people talking and drive footfall into stores (well ahead of the festive shop).”
Lorène Decam, senior marketing manager at Terry’s, said: “We’re always looking for new ways to surprise and delight our fans and this collaboration with Baileys does just that.
“This collaboration brings together the unmistakable flavour of Terry’s Chocolate Orange with the indulgent creaminess of Baileys, creating a deliciously nostalgic treat that’s perfect for seasonal celebrations. We’re thrilled to be entering the alcohol aisle for the first time and offering shoppers a new way to enjoy the taste they love.”
